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  • ·Helmut Lang Spring 2025 Ad Campaign Editorial Portrait
Brand
Helmut Lang
ProjectSpring 2025 Ad Campaign
A male model seated wearing a dark jacket and blue hoodie against a light grey studio backdrop with Helmut Lang branding across the center.

Helmut Lang Spring 2025 Ad Campaign 2025

Associated creatives

Pegah Farahmand
Pegah FarahmandPhotographer
Lara Menezes and Joseph Uyttenhove
Lara Menezes and Joseph UyttenhoveModels
Jason Rider
Jason RiderStylist
Tamara McNaughton
Tamara McNaughtonHair
Yumi Lee
Yumi LeeMakeup
The Establishment
The EstablishmentCasting Director
Whitney Hellesen
Whitney HellesenSet Designer

Tags

man seatedmanmale modelblack jacketjacketblue hoodiehoodieblue shorts

Description

This portrait from the Helmut Lang Spring 2025 ad campaign features a male model seated against a clean grey studio background. He wears a dark black jacket layered over a navy blue hoodie and matching shorts. Large white typography spelling the brand name is overlaid horizontally across the center of the frame. The lighting is soft and even, highlighting the clean lines of contemporary menswear styling. The image was captured by photographer Pegah Farahmand.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Navy (50%)

Background

Grey Seamless

Context

Advertising Campaign