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A male model seated wearing a dark jacket and blue hoodie against a light grey studio backdrop with Helmut Lang branding across the center.

Helmut Lang Spring 2025 Ad Campaign 2025

About

This portrait from the Helmut Lang Spring 2025 ad campaign features a male model seated against a clean grey studio background. He wears a dark black jacket layered over a navy blue hoodie and matching shorts. Large white typography spelling the brand name is overlaid horizontally across the center of the frame. The lighting is soft and even, highlighting the clean lines of contemporary menswear styling. The image was captured by photographer Pegah Farahmand.

Brand

Helmut Lang

Project

Helmut Lang Spring 2025 Ad Campaign 2025

Keywords

man seatedmanmale modelblack jacketjacketblue hoodiehoodieblue shorts

Credits

Pegah Farahmand
Photographer
Lara Menezes and Joseph Uyttenhove
Models
Jason Rider
Stylist
Tamara McNaughton
Hair
Yumi Lee
Makeup

Styles

VerticalCommercialCleanMinimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Grey Seamless

Context

Advertising Campaign
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