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  • ·Helmut Lang Spring 2025 Campaign Editorial Portrait
BrandHelmut Lang
ProjectSpring 2025 Ad Campaign
Model wearing a patterned knit sweater and dark trousers against a plain grey studio background with bold white text overlay.

Helmut Lang Spring 2025 Ad Campaign 2025

Associated creatives

Pegah Farahmand
Pegah FarahmandPhotographer
Lara Menezes and Joseph Uyttenhove
Lara Menezes and Joseph UyttenhoveModels
Jason Rider
Jason RiderStylist
Tamara McNaughton
Tamara McNaughtonHair
Yumi Lee
Yumi LeeMakeup
The Establishment
The EstablishmentCasting Director
Whitney Hellesen
Whitney HellesenSet Designer

Tags

man in patterned sweaterpatterned sweaterknit sweaterman wearing sweatermale model

Description

This fashion editorial campaign image for Helmut Lang features a male model photographed against a neutral grey studio background. The model wears a patterned long-sleeve knit sweater paired with dark tailored trousers and a slim belt. Bold white typography spans across the center of the frame displaying the brand name, with additional production text at the bottom. The lighting is soft and even, highlighting the textures of the apparel and the clean composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign