Logo
  • Home
  • ·Media
  • ·Helmut Lang Spring 2025 Campaign Editorial Portrait
Model wearing a patterned knit sweater and dark trousers against a plain grey studio background with bold white text overlay.

Helmut Lang Spring 2025 Ad Campaign 2025

About

This fashion editorial campaign image for Helmut Lang features a male model photographed against a neutral grey studio background. The model wears a patterned long-sleeve knit sweater paired with dark tailored trousers and a slim belt. Bold white typography spans across the center of the frame displaying the brand name, with additional production text at the bottom. The lighting is soft and even, highlighting the textures of the apparel and the clean composition.

Brand

Helmut Lang

Project

Helmut Lang Spring 2025 Ad Campaign 2025

Keywords

man in patterned sweaterpatterned sweaterknit sweaterman wearing sweatermale model

Credits

Pegah Farahmand
Photographer
Lara Menezes and Joseph Uyttenhove
Models
Jason Rider
Stylist
Tamara McNaughton
Hair
Yumi Lee
Makeup

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Grey Seamless

Context

Advertising Campaign
Similar media
Black and white portrait of a male model with long wavy hair wearing a leather coat, vest, and tie against a plain white background.
Two male models posing against a grey studio backdrop, wearing patterned short-sleeve button-down shirts and trousers.
Model in ribbed knit sweater and paneled leather skirt against a plain grey studio background with make-up by Andrea Black
Male model with blonde hair wearing a yellow turtleneck sweater and dark shorts against white background
Man wearing brown argyle sweater leaning over open car hood in industrial garage setting
Male model wearing a black cap and knitted vest with a beaded necklace against a plain background
Black man wearing a layered knit sweater with a buttoned collar and dark trousers against a plain wall.
Troye Sivan wearing a color blocked knit sweater and blue denim jeans against a grey studio backdrop
Two-panel fashion portrait by Isaac Anthony featuring a green-toned close-up and a black and white full-length shot under a bridge
A young man with curly dark hair wearing a patterned striped sweater poses against a plain studio background.
Black man wearing a cream knit vest, black trousers, and a chunky gold necklace standing on a wooden box
A young male model wearing a dark oversized sweater, white shirt layer, and patterned shorts against white seamless.
A young male model in dark trousers and sweater standing in an industrial space with distressed green walls holding a leather coat
Man wearing a dark jacket and trousers holding a black handbag against a neutral studio background.
Close-up portrait of a model with short blonde hair, bold dark eye makeup, and a metallic sequined top against a pale blue background.
Model wearing a brown patterned coat with contrasting black lapels and metallic sleeves against a purple background.
Man wearing a black and white striped patterned turtleneck sweater and dark trousers against a plain studio background.
Woman in patterned knit vest standing amid falling white feathers inside a tiled underground space
Model standing indoors in a suede vest and trousers holding a brown leather bag before a window with a mountain view
From the same project