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  • ·Helmut Lang Spring 2025 campaign portrait by Pegah Farahmand
BrandHelmut Lang
ProjectSpring 2025 Ad Campaign
A male model wearing an olive green short-sleeve utility shirt and matching trousers against a plain grey background

Helmut Lang Spring 2025 Ad Campaign 2025

Associated creatives

Pegah Farahmand
Pegah FarahmandPhotographer
Lara Menezes and Joseph Uyttenhove
Lara Menezes and Joseph UyttenhoveModels
Jason Rider
Jason RiderStylist
Tamara McNaughton
Tamara McNaughtonHair
Yumi Lee
Yumi LeeMakeup
The Establishment
The EstablishmentCasting Director
Whitney Hellesen
Whitney HellesenSet Designer

Tags

man in olive green utility shirtolive green utility shirtutility shirtman wearing utility shirtmale model portraitolive green trousersbrown leather belt

Description

This portrait for the Helmut Lang Spring 2025 advertising campaign features a male model styled in an olive green short-sleeve utility shirt and matching trousers, accented with a dark brown leather belt. Photographed by Pegah Farahmand with styling by Jason Rider, the image captures a clean, minimal aesthetic against a neutral studio backdrop. The soft lighting accentuates the crisp lines of the workwear-inspired garments, highlighting the understated color palette and tailored fit. Hair and makeup were directed by Tamara McNaughton and Yumi Lee.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Olive (90%)
Chocolate (10%)

Background

Grey Seamless

Context

Advertising Campaign