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A male model wearing an olive green short-sleeve utility shirt and matching trousers against a plain grey background

Helmut Lang Spring 2025 Ad Campaign 2025

About

This portrait for the Helmut Lang Spring 2025 advertising campaign features a male model styled in an olive green short-sleeve utility shirt and matching trousers, accented with a dark brown leather belt. Photographed by Pegah Farahmand with styling by Jason Rider, the image captures a clean, minimal aesthetic against a neutral studio backdrop. The soft lighting accentuates the crisp lines of the workwear-inspired garments, highlighting the understated color palette and tailored fit. Hair and makeup were directed by Tamara McNaughton and Yumi Lee.

Brand

Helmut Lang

Project

Helmut Lang Spring 2025 Ad Campaign 2025

Keywords

man in olive green utility shirtolive green utility shirtutility shirtman wearing utility shirtmale model portraitolive green trousersbrown leather belt

Credits

Pegah Farahmand
Photographer
Lara Menezes and Joseph Uyttenhove
Models
Jason Rider
Stylist
Tamara McNaughton
Hair
Yumi Lee
Makeup

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Designer Fashion

Background

Grey Seamless

Context

Advertising Campaign
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