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Model standing against a plain white wall wearing a black button-down shirt and black trousers with a metallic cylinder prop

Helmut Lang Spring 2025 Ad Campaign 2025

About

This fashion campaign image for Helmut Lang features a model standing against a minimal white wall and a textured grey floor. The model wears a black button-down shirt and loose black trousers, paired with black strappy heels and a thin belt. To the right, a tall metallic cylindrical prop stands upright. Large white typography reads HELMUT LANG across the center of the frame, with smaller campaign details printed along the bottom edge. The composition is clean and focused, highlighting the contemporary apparel and minimalist set design.

Brand

Helmut Lang

Project

Helmut Lang Spring 2025 Ad Campaign 2025

Keywords

woman in black shirt and trouserswoman in black shirtblack shirtblack trousersmodel posingwoman standingblack button down shirt

Credits

Pegah Farahmand
Photographer
Lara Menezes and Joseph Uyttenhove
Models
Jason Rider
Stylist
Tamara McNaughton
Hair
Yumi Lee
Makeup

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Designer Fashion

Background

White Seamless

Context

Advertising Campaign
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