Helmut Lang Spring 2025 Ad Campaign 2025

Description

Helmut Lang presents its Spring 2025 ad campaign photographed by Pegah Farahmand, featuring model Lara Menezes styled by Jason Rider. The composition centers on a model with short dark hair wearing a black halter dress and heeled sandals, seated gracefully on a minimalist concrete bench against a plain grey wall. The lighting is soft and neutral, accentuating the clean architectural lines of the setting and the understated elegance of the garments. Hair by Tamara McNaughton and makeup by Yumi Lee complete the refined look, with set design by Whitney Hellesen. Large bold white typography spelling the brand name overlays the center of the frame.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign