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Model wearing a black halter dress and sandals seated on a concrete bench against a neutral wall

Helmut Lang Spring 2025 Ad Campaign 2025

About

Helmut Lang presents its Spring 2025 ad campaign photographed by Pegah Farahmand, featuring model Lara Menezes styled by Jason Rider. The composition centers on a model with short dark hair wearing a black halter dress and heeled sandals, seated gracefully on a minimalist concrete bench against a plain grey wall. The lighting is soft and neutral, accentuating the clean architectural lines of the setting and the understated elegance of the garments. Hair by Tamara McNaughton and makeup by Yumi Lee complete the refined look, with set design by Whitney Hellesen. Large bold white typography spelling the brand name overlays the center of the frame.

Brand

Helmut Lang

Project

Helmut Lang Spring 2025 Ad Campaign 2025

Keywords

model in black dressblack dressmodelblack halter dresshalter dresswoman in black dresswoman

Credits

Pegah Farahmand
Photographer
Lara Menezes and Joseph Uyttenhove
Models
Jason Rider
Stylist
Tamara McNaughton
Hair
Yumi Lee
Makeup

Styles

EditorialVerticalClean

Industries

Luxury Fashion Houses

Background

Grey Seamless

Context

Advertising Campaign
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