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BrandHello Fresh
ProjectBrand Identity
Hello Fresh billboard featuring bold typography and a baked dessert topped with ice cream

Hello Fresh Brand Identity 2020

Associated creatives

DesignStudio
DesignStudioProjects by
Saint-Urbain
Saint-UrbainProjects by
Radość Agency
Radość AgencyProjects by
Everything In Between
Everything In BetweenProjects by

Tags

hello fresh billboardhello fresh adbillboard advertisementoutdoor advertisingbaked dessertdessert with ice creamfood photographybold typography

Description

An outdoor billboard advertisement for Hello Fresh mounted on a weathered brick wall above a paved pavement. The creative features bold black sans-serif typography reading Speedy on a school night alongside a purple tag for Family Box. A high-angle food photograph of a baked fruit dessert topped with melting ice cream is positioned on the left side of the white poster. The Hello Fresh logo featuring a lime green lime graphic is displayed in the lower right corner.

Style

Horizontal, Commercial, Clean

Industries

CPG / Packaged Food

Background

Street

Context

Out of Home (OOH)