Hello Fresh Brand Identity 2020

Associated creatives

DesignStudioProjects by

Saint-UrbainProjects by

Radość AgencyProjects by

Everything In BetweenProjects by

Description

This image showcases a branding element for Hello Fresh, featuring a vibrant blue rectangular card with the white outlined text 'C1' placed centrally on a dynamic, folded background of red and yellow woven textile. The fabric displays a prominent ribbed texture with soft shadows gathering in the deep creases surrounding the crisp card. The composition relies on direct top-down lighting that emphasizes the contrast between the smooth matte surface of the card and the woven sheen of the fabric beneath. The color palette centers on rich primaries, highlighting the deep blue against warm golden yellow and bold red tones.

Style

Horizontal, Commercial, Warm, Clean

Color

Cobalt (50%)

Pure White (50%)

Background

Fabric Texture

Context

Advertising Campaign