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BrandHello Fresh
ProjectBrand Identity
Split view with pink logo branding on left and a hand holding a champagne flute next to a branded bottle on a pink table on right

Hello Fresh Brand Identity 2020

Associated creatives

DesignStudio
DesignStudioProjects by
Saint-Urbain
Saint-UrbainProjects by
Radość Agency
Radość AgencyProjects by
Everything In Between
Everything In BetweenProjects by

Tags

champagne fluteglass bottlechampagne glassglass carafebottleglass

Description

This image for the Hello Fresh brand identity project features a split composition with a solid pink panel on the left displaying playful typography and a graphic unicorn icon, alongside a photograph on the right. The photographic half captures a person seated at a round pink table, holding a tall champagne flute filled with a sparkling beverage. Next to the glass sits a transparent glass carafe featuring the same branded logo text. The lighting casts soft shadows across the monochromatic pink setting, creating a cohesive and styled commercial aesthetic.

Style

Horizontal, Commercial, Pastel, Clean, Minimalist

Techniques

Natural light

Industries

Beverages

Color

Blush (100%)

Background

Solid Colour

Context

Advertising Campaign