Hello Fresh Brand Identity 2020

Description

A top-down flat lay showcases an array of colourful die-cut stickers scattered across a clean white surface. The graphic elements feature playful illustrations of dog faces, paw prints, and text decals with slogans including 'Boris & Horton' and 'Oh My Dog'. A clear plastic pouch with a bright yellow slider seal sits partially open among the scattered stickers. The design employs a cohesive palette of royal blue, rust orange, and soft cream. The composition is bright, clean, and characteristic of modern brand identity design for Hello Fresh.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Vector

Industries

CPG / Packaged Food

Color

Background

White Seamless

Context

Advertising Campaign