Gucci Spring 2024 Digital Campaign 2024

Description

The Spring 2024 digital campaign for Gucci, photographed by David Sims with art direction by Riccardo Zanola and styling by Alastair McKimm, captures a diverse group of models including Ana Rossolovich, Fadia Ghaab, Jiahui Zhang, Nyajuok G, Violet Hume, and Arthur Hargous. The composition showcases models wearing chartreuse blazers, textured burgundy patent leather coats, and grey hoodies against a clean white backdrop. Bold Gucci branding is overlaid across the frame, highlighting the contemporary vision established by Creative Director Sabato De Sarno. Hair styling by Duffy Sas and makeup by Lucia Pieroni complete the polished studio aesthetic.

Style

Editorial, Horizontal, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign