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Close-up portrait of a Black woman holding a red lipstick against a plain white background for a Gucci ad campaign

'Rosso Ancora' 2024 Ad Campaign 2024

Associated creatives

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Description

This close-up beauty portrait features a Black model holding a gold-encased red lipstick near her face, captured against a clean white seamless studio background. The subject wears bold red lipstick, gold hoop earrings, and a black textured top, with her hair styled in neat cornrows. Soft studio lighting casts a sharp, defined shadow on the wall behind her. Large white typography spelling the Gucci brand name is overlaid across the composition. Ezra Petronio photographed the image as part of the 'Rosso Ancora' 2024 ad campaign under creative direction by Sabato De Sarno.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light, Beauty Light

Industries

Cosmetics

Color

Crimson (50%)
Gold (50%)

Background

White Seamless

Context

Advertising Campaign