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Project'Rosso Ancora' 2024 Ad Campaign
Close-up portrait of a woman holding a red lipstick with slicked-back brown hair and gold hoop earrings against a neutral background.

'Rosso Ancora' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ezra Petronio
Ezra PetronioPhotographer
Abbey Lee Kershaw
Abbey Lee KershawModels
Fadia Ghaab
Fadia GhaabModels
Jiahui Zhang & Nyajuok Gatdet
Jiahui Zhang & Nyajuok GatdetModels

Tags

woman holding lipstickwoman portraitred lipstickgold hoop earringsred top

Description

This close-up beauty portrait from Gucci's Rosso Ancora 2024 ad campaign was photographed by Ezra Petronio with creative direction by Sabato De Sarno. The portrait features a woman with slicked-back brown hair, blue eyes, and bold red lipstick, wearing a deep red top and sculptural gold hoop earrings. She holds a gold lipstick tube near her face against a clean neutral background. Large white typography spelling out the Gucci brand name overlays the center of the composition. Art direction was led by Riccardo Zanola, Lolita Jacobs, and Jean-Baptiste Talbourdet-Napoleone.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Crimson (50%)
Gold (50%)

Background

White Seamless

Context

Advertising Campaign