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BrandGucci
Project'Rosso Ancora' 2024 Ad Campaign
Red Gucci lipstick in a gold and red tube positioned next to its matching cap against a red monogram background

Gucci 'Rosso Ancora' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ezra Petronio
Ezra PetronioPhotographer
Abbey Lee Kershaw
Abbey Lee KershawModels
Fadia Ghaab
Fadia GhaabModels
Jiahui Zhang & Nyajuok Gatdet
Jiahui Zhang & Nyajuok GatdetModels

Tags

red lipsticklipstickgold lipstick caselipstick casered cosmetic tubecosmetic tube

Description

This commercial advertising image for Gucci's 'Rosso Ancora' 2024 ad campaign features a luxury red lipstick standing upright next to its matching cylindrical cap. The lipstick bullet and cap showcase a rich crimson shade combined with polished gold metallic trim, set against a debossed monogram background pattern. The product is captured with clean studio lighting highlighting the metallic textures and matte lipstick finish. Ezra Petronio served as the photographer for the project, with art direction by Riccardo Zanola, Lolita Jacobs, and Jean-Baptiste Talbourdet-Napoleone.

Style

Vertical, Commercial, Clean, Polished

Industries

Cosmetics

Color

Crimson (50%)
Gold (50%)

Background

Typographic

Context

Advertising Campaign