Gucci 'Rosso Ancora' 2024 Ad Campaign 2024

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This commercial advertising image for Gucci's 'Rosso Ancora' 2024 ad campaign features a luxury red lipstick standing upright next to its matching cylindrical cap. The lipstick bullet and cap showcase a rich crimson shade combined with polished gold metallic trim, set against a debossed monogram background pattern. The product is captured with clean studio lighting highlighting the metallic textures and matte lipstick finish. Ezra Petronio served as the photographer for the project, with art direction by Riccardo Zanola, Lolita Jacobs, and Jean-Baptiste Talbourdet-Napoleone.