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BrandGucci
Project'Horsebit 1953 Loafer' Fall 2023 Ad Campaign
Xiao Zhan reclined in a brown leather armchair wearing a camel coat, wide denim jeans, and brown leather loafers.

Gucci 'Horsebit 1953 Loafer' Fall 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Heji Shin and Feng Li
Heji Shin and Feng LiPhotographers
Paul Mescal and Xiao Zhan
Paul Mescal and Xiao ZhanTalent
Felicity Kay and Chu Xuan
Felicity Kay and Chu XuanStylists
Danny Hyland and Majima
Danny Hyland and MajimaSet Designers

Tags

xiao zhanxiao zhan gucciman in camel coatcamel coatwide leg jeansblue jeansgucci horsebit loafersbrown leather loafersleather loafershorsebit loafers

Description

Xiao Zhan poses seated in a cognac leather lounge chair for the Gucci Horsebit 1953 Loafer Fall 2023 ad campaign. He is styled in an oversized camel wool coat, a white scoop-neck top, wide-leg raw-hem blue jeans, and brown leather horsebit loafers. The setting features a minimalist studio space with directional lighting casting soft shadows against a neutral grey wall and dark floor.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Camel (40%)
Denim (40%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign