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BrandGucci
Project'Horsebit 1953 Loafer' Fall 2023 Ad Campaign
Xiao Zhan seated on a tan leather chair wearing wide-leg denim jeans, a white shirt, and green Gucci Horsebit loafers.

Gucci 'Horsebit 1953 Loafer' Fall 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Heji Shin and Feng Li
Heji Shin and Feng LiPhotographers
Paul Mescal and Xiao Zhan
Paul Mescal and Xiao ZhanTalent
Felicity Kay and Chu Xuan
Felicity Kay and Chu XuanStylists
Danny Hyland and Majima
Danny Hyland and MajimaSet Designers

Tags

xiao zhanxiao zhan guccigucci horsebit loafershorsebit 1953 loafergreen leather loafersgreen loafersleather loaferswide leg denim jeanswide leg jeansdenim jeanswhite button up shirtwhite shirttan leather armchairleather armchairleather chaireast asian man seatedeast asian manman seated

Description

Xiao Zhan appears in the Gucci 'Horsebit 1953 Loafer' Fall 2023 advertising campaign. Seated casually on a tan leather chrome-framed armchair, he wears an oversized white button-up shirt paired with wide-leg indigo denim jeans and dark green leather loafers with silver horsebit hardware. Direct hard lighting creates defined shadows against a neutral studio backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Denim (40%)
Caramel (30%)
Off-White (20%)

Background

Set-dressed

Context

Advertising Campaign