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BrandGucci
Project'Horsebit 1953 Loafer' Fall 2023 Ad Campaign
Paul Mescal smiling in an armchair wearing brown Gucci Horsebit loafers, a trench coat, and blue shorts in a modern interior.

Gucci 'Horsebit 1953 Loafer' Fall 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Heji Shin and Feng Li
Heji Shin and Feng LiPhotographers
Paul Mescal and Xiao Zhan
Paul Mescal and Xiao ZhanTalent
Felicity Kay and Chu Xuan
Felicity Kay and Chu XuanStylists
Danny Hyland and Majima
Danny Hyland and MajimaSet Designers

Tags

paul mescalsmiling paul mescalgucci horsebit loafershorsebit loafersbrown leather loafersleather loafersbrown loafersbeige trench coattrench coatlight blue shortswhite socksman in armchair

Description

Paul Mescal reclines casually in a black and red armchair, wearing an open beige trench coat over a white tank top, light blue shorts, white socks, and brown leather Gucci Horsebit 1953 loafers. A modern low coffee table with a cup rests in the foreground against a clean, pale blue wall and carpeted floor.

Style

Horizontal, Commercial, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Beige (40%)
Sky Blue (20%)
Off-White (20%)

Background

Set-dressed

Context

Advertising Campaign