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BrandGucci
Project'Horsebit 1953 Loafer' Fall 2023 Ad Campaign
Paul Mescal sitting on carpet against a pale wall wearing a white t-shirt, black trousers, and black Gucci horsebit loafers.

Gucci 'Horsebit 1953 Loafer' Fall 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Heji Shin and Feng Li
Heji Shin and Feng LiPhotographers
Paul Mescal and Xiao Zhan
Paul Mescal and Xiao ZhanTalent
Felicity Kay and Chu Xuan
Felicity Kay and Chu XuanStylists
Danny Hyland and Majima
Danny Hyland and MajimaSet Designers

Tags

paul mescalblack horsebit loafershorsebit loafersblack loaferswhite crew neck t shirtwhite t shirtblack trousersman seated on floorman sitting

Description

Actor Paul Mescal sits on a beige carpeted floor against a minimal grey wall for the Gucci Horsebit 1953 Loafer Fall 2023 advertising campaign. He is styled in a white crew-neck t-shirt with rolled sleeves, dark tailored trousers, white ribbed socks, and black leather Horsebit loafers with gold-toned hardware. The composition uses soft frontal studio lighting against clean, understated interior architecture.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (40%)

Context

Advertising Campaign