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  • ·Gucci Horsebit 1953 Loafer Fall 2023 Campaign Portrait
Project'Horsebit 1953 Loafer' Fall 2023 Ad Campaign
Man in a plaid trench coat and white trousers seated in a black chair against a grey wall

'Horsebit 1953 Loafer' Fall 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Heji Shin and Feng Li
Heji Shin and Feng LiPhotographers
Paul Mescal and Xiao Zhan
Paul Mescal and Xiao ZhanTalent
Felicity Kay and Chu Xuan
Felicity Kay and Chu XuanStylists
Danny Hyland and Majima
Danny Hyland and MajimaSet Designers

Tags

man sitting in chairman seatedsitting in chairplaid trench coattrench coatwhite trouserstrousersblack loafersloafers

Description

This portrait from Gucci's Fall 2023 ad campaign features a man seated in a dark leather chair against a neutral grey wall. He wears a long patterned trench coat over a white top and trousers, accessorized with black loafers on the dark floor. The composition employs direct lighting that casts a distinct shadow behind the subject. The clean studio setting emphasizes the apparel and footwear styling.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Beige (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign