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BrandGucci
Project'Horsebit 1953 Loafer' Fall 2023 Ad Campaign
Close-up of a person wearing brown leather Horsebit loafers with white ribbed socks resting on a beige carpeted floor.

Gucci 'Horsebit 1953 Loafer' Fall 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Heji Shin and Feng Li
Heji Shin and Feng LiPhotographers
Paul Mescal and Xiao Zhan
Paul Mescal and Xiao ZhanTalent
Felicity Kay and Chu Xuan
Felicity Kay and Chu XuanStylists
Danny Hyland and Majima
Danny Hyland and MajimaSet Designers

Tags

brown leather loafersleather loafersbrown loafersloaferswhite ribbed sockswhite socksribbed socks

Description

A focused close-up capture highlights brown leather loafers adorned with signature gold hardware, paired with white ribbed socks. The subject is seated with legs crossed slightly above a neutral, plush carpeted surface. Diffused indoor lighting accentuates the polished finish and texture of the leather footwear.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Caramel (60%)
Off-White (40%)

Context

Advertising Campaign