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  • ·Gucci Fall 2025 ad campaign portrait by Catherine Opie
ProjectFall 2025 Ad Campaign
Elderly woman with long grey hair wearing a brown short-sleeve buttoned shirt and black leather gloves against a brown background.

Fall 2025 Ad Campaign 2025

Associated creatives

Catherine Opie
Catherine OpiePhotographer
Akito Mizutani
Akito MizutaniModels
Alfredo Ramirez
Alfredo RamirezModels
Alix Bouthors
Alix BouthorsModels
Badhiel Lony Nyang
Badhiel Lony NyangModels
Bukwop Kir
Bukwop KirModels
Caitlin Soetendal
Caitlin SoetendalModels
Chen Xue
Chen XueModels
Cole Mohr
Cole MohrModels
Coumba Mballo
Coumba MballoModels
Dobi Mazurek
Dobi MazurekModels
Gendai Funato
Gendai FunatoModels
Justine Bakker
Justine BakkerModels
Kadiata Ba
Kadiata BaModels
Karina Zharmu
Karina ZharmuModels
Kyosuke Akiyoshi
Kyosuke AkiyoshiModels
Laura Rudd
Laura RuddModels
Mack Karpes
Mack KarpesModels
Nanne Groenewegen
Nanne GroenewegenModels
Qin Lei
Qin LeiModels
Yura Romaniuk
Yura RomaniukModels
Suzanne Koller
Suzanne KollerStylist
Riccardo Zanola
Riccardo ZanolaArt Director

Tags

elderly womanwoman in brown shirtbrown shirtblack leather glovesleather gloveselderly woman portraitwoman with grey hair

Description

This portrait from the Gucci Fall 2025 ad campaign, photographed by Catherine Opie with art direction by Riccardo Zanola and styling by Suzanne Koller, features an elderly woman standing against a plain brown background. She has long, straight grey hair and a serious expression, wearing a brown short-sleeve button-up shirt and dark trousers secured with a thin belt. Her arms are crossed, showcasing black leather gloves. The studio lighting provides soft, even illumination with subtle shadows, emphasizing the rich earth tones of the attire and setting.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Espresso (50%)
Jet Black (50%)

Background

Textured Backdrop

Context

Advertising Campaign