George C. Brand Identity 2020

Description

This outdoor billboard campaign image showcases the brand identity for George C. featuring model Shania Amanika. The billboard is mounted on a weathered urban wall covered in graffiti and features repeating portraits of a woman wearing dark sunglasses, an off-the-shoulder black textured top, and patterned garments, interspersed with a central panel displaying the brand logo and address details. The photography was captured by Vita Cooper with graphic design handled by Fook. The horizontal composition blends high-fashion editorial imagery with raw street-level urban architecture.

Style

Editorial, Horizontal, Commercial, Clean

Industries

Designer Fashion

Color

Background

Street

Context

Out of Home (OOH)