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Three folded knit sweaters in light blue, cream, and teal stacked on a wooden stool against a dark green studio backdrop.

Gap Fall 2023 Ad Campaign 2023

About

A studio still life created for the Gap Fall 2023 Ad Campaign, showcasing seasonal knitwear arranged on a rustic three-legged wooden stool. The stack features three neatly folded garments, transitioning from a pale sky blue ribbed knit sweater on top to a cream crewneck in the middle and a deep teal textured knit at the base. Diffused directional soft lighting illuminates the tactile woolen textures and wooden grain against a solid dark teal-green backdrop. The minimalist composition centers the product stack vertically within the frame.

Brand

Gap

Project

Gap Fall 2023 Ad Campaign 2023

Keywords

folded knit sweatersfolded sweatersknit sweatersstack of sweatersknitwear stacklight blue ribbed sweaterribbed sweatercream knit sweaterteal knit sweaterwooden stoolthree legged wooden stoolwood stool

Credits

Helena Christensen
Talents
Sophia Roe
Talents
Lionel Boyce
Talents
Veneda Carter
Talents
Coco Pink Princess
Talents

Styles

VerticalCommercialCleanMinimalist

Techniques

Soft Light

Industries

High Street Fashion

Background

Coloured Seamless
Hotel Room

Context

Advertising Campaign
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