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  • ·Gap Fall 2023 Campaign Folded Knit Sweaters on Stool
BrandGap
ProjectFall 2023 Ad Campaign
Three folded knit sweaters in light blue, cream, and teal stacked on a wooden stool against a dark green studio backdrop.

Gap Fall 2023 Ad Campaign 2023

Associated creatives

Helena Christensen
Helena ChristensenTalents
Sophia Roe
Sophia RoeTalents
Lionel Boyce
Lionel BoyceTalents
Veneda Carter
Veneda CarterTalents
Coco Pink Princess
Coco Pink PrincessTalents
Sean Wotherspoon
Sean WotherspoonTalents
Medalion Rahimi
Medalion RahimiTalents
Stella Simona
Stella SimonaTalents

Tags

folded knit sweatersfolded sweatersknit sweatersstack of sweatersknitwear stacklight blue ribbed sweaterribbed sweatercream knit sweaterteal knit sweaterwooden stoolthree legged wooden stoolwood stool

Description

A studio still life created for the Gap Fall 2023 Ad Campaign, showcasing seasonal knitwear arranged on a rustic three-legged wooden stool. The stack features three neatly folded garments, transitioning from a pale sky blue ribbed knit sweater on top to a cream crewneck in the middle and a deep teal textured knit at the base. Diffused directional soft lighting illuminates the tactile woolen textures and wooden grain against a solid dark teal-green backdrop. The minimalist composition centers the product stack vertically within the frame.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Caramel (40%)
Powder Blue (20%)
Off-White (20%)
Petrol Blue (20%)

Background

Coloured Seamless, Hotel Room

Context

Advertising Campaign