Gap Fall 2023 Ad Campaign 2023

Description

A vertical still-life composition created for the Gap Fall 2023 Ad Campaign. Three neatly folded knit sweaters are stacked atop a rustic round wooden stool against a deep, dark green solid backdrop. The top garment is a light pastel blue-grey ribbed knit, the middle is a soft cream sweater, and the bottom is a rich deep teal knit. The scene is illuminated by soft directional studio lighting that highlights the varied knit textures and warm wood grain.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Coloured Seamless, Hotel Room

Context

Advertising Campaign