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BrandGaia
ProjectBrand Identity
Gaia billboard campaign featuring bold typography and collage photography on a weathered brick wall

Gaia Brand Identity 2023

Associated creatives

Ragged Edge
Ragged EdgeGraphic Design
Charlie McKay
Charlie McKayPhotography

Tags

gaia billboard campaigngaia billboardbillboard campaignbrand identity campaignadvertising billboard

Description

This outdoor advertising campaign for Gaia, part of their Brand Identity project, is displayed as a large poster on a weathered red brick wall above a paved street. The billboard design combines clean, minimalist typography on the left with a dynamic photo collage on the right. Large dark serif text reads Remaking the way we make families, accompanied by smaller subtitle text and the Gaia brand logo. The photographic collage features multiple intimate, candid portraits of people interacting, holding hands, and embracing, rendered in warm, natural tones.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Collage

Industries

Public Awareness

Background

Street

Context

Out of Home (OOH)