Gaia

Feb 2023

Gaia's brand identity project establishes a visual language centered on minimalist typography and layered editorial imagery. Created in collaboration with Ragged Edge for graphic design and photographer Charlie McKay, the work integrates bold serif lettering with warm-toned documentary-style photography to define a human-centered aesthetic. The system extends across diverse physical and digital touchpoints, including out-of-home posters, printed collateral, and website design. Techniques such as collage and motion graphics are used to synthesize candid portraiture with clean layouts, maintaining a consistent brand presence through earthy, neutral palettes and tactile print materials.

Horizontal, Commercial, Clean

Advertising Campaign