Gaia Brand Identity 2023

Description

This brand identity showcase for Gaia features a vertically oriented poster pinned to a textured burlap backing board. The central poster displays bold dark serif typography reading The future of fertility for the future of your family alongside smaller explanatory text and the Gaia logo. Additional elements pinned to the board include handwritten notes, a polaroid photograph of two people outdoors, and stacked photographic prints revealing warm-toned portraits. The composition uses flat lighting against a neutral fabric background to present the graphic design work by Ragged Edge with photography by Charlie McKay.

Style

Editorial, Vertical, Warm, Clean

Techniques

Typography

Industries

Public Awareness

Color

Background

Fabric Texture

Context

Advertising Campaign