Brand Identity 2023

Description

This mixed-media collage by photographer Charlie McKay for Gaia's brand identity project brings together multiple layered photographic elements on a pale cream backdrop. The composition features a central black-and-white cutout of a seated woman, an overlapping polaroid-style close-up portrait of two individuals, and a distinct color photograph of figures by a lakeside shoreline framed by trees. Ragged Edge contributed graphic design to the project. The overall piece combines varied photographic textures and tones to create a cohesive editorial presentation.

Style

Artistic, Horizontal, Desaturated, Minimalist

Techniques

Collage, Polaroid

Color

Background

Paper Texture

Context

Advertising Campaign