Brand
ProjectBrand Identity

Frolic Brand Identity 2025
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Description
An outdoor advertising display featuring four distinct posters mounted in a long rectangular frame against a weathered dark brick wall on a city street. The posters showcase vibrant colour blocks in purple, green, yellow, and orange with stylized typography and graphic imagery. A pedestrian carrying a patterned shopping bag and walking a dog is captured in motion on the sidewalk to the right. A black traffic light pole and signal heads stand on the left edge of the frame. The pavement is damp, reflecting ambient light from an overcast day.