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BrandFrolic
ProjectBrand Identity
Motion blurred figure in a white t-shirt outdoors with a metallic flower graphic floating in the foreground

Frolic Brand Identity 2025

Associated creatives

Laura Clink
Laura ClinkGraphic Design
Charlotte Golzari
Charlotte Golzari

Tags

motion blurred personmotion blurred figureperson in white t shirtwhite t shirtmetallic floral graphicsilver flower graphicmetallic flowerflower graphic

Description

This brand identity project for Frolic features a dynamic, motion blurred outdoor portrait of a person wearing a plain white t-shirt. A sculptural, silver metallic floral graphic floats sharply in the foreground, creating a striking contrast against the blurred background of trees and sky. The composition utilizes a warm colour grading and strong grain texture to evoke a nostalgic, energetic atmosphere. Laura Clink and Charlotte Golzari contributed to the design.

Style

Horizontal, Cinematic, playful, Grainy, Nostalgic

Techniques

Long exposure

Color

Pure White (60%)
Silver (metallic) (40%)

Background

Forest

Context

Advertising Campaign, Brand Film / Corporate Video