Frolic
Brand Identity
Sep 2025
The brand identity for Frolic establishes a vibrant, kinetic visual language through a mix of clean graphic design and high-energy imagery. Centered on a recurring stylized floral motif, the system blends bold typography with tactile, grain-heavy textures. The project encompasses a wide array of applications, from OOH advertising and festival posters to custom 3D renders and tech accessories. Collaborating on the design, Laura Clink and Charlotte Golzari developed a versatile aesthetic that balances minimalist vector work with cinematic, motion-blurred portraiture. The execution leans into a playful, nostalgic atmosphere, utilizing a high-contrast color palette and distinct graphic icons to anchor the brand's presence across diverse media formats.
Commercial
Advertising Campaign
