This brand identity project for Frolic establishes a cohesive visual language across both physical and digital touchpoints. The design system leverages minimalist typography and sculptural 3D render elements—including metallic, flower-inspired iconography—to ground the brand in a vibrant, tactile aesthetic.
Executed through a mix of graphic design, motion-blurred portraiture, and product design, the work balances sharp, clean vector-based layouts with grainy, nostalgic textures. The resulting look channels an energetic atmosphere suitable for event-focused media, utilizing a bold color palette of lime, purple, and blue to maintain visual impact across posters, event wristbands, and tech accessories.
