Flight Club Brand Identity 2019

Description

This graphic design presentation showcases the brand identity for Flight Club, featuring bold black-and-white typographic layouts that repeat the Flight Club NYC name alongside location details. Central elements include a textured black badge with warped Miami Design District lettering and a separate red-and-white promotional graphic. The composition relies on stark contrast, clean white backdrops, and experimental text distortions. The project was designed by Public-Library under the brand identity direction of Flight Club.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Specialty Retailers

Color

Background

White Seamless

Context

Advertising Campaign