Flight Club Brand Identity 2019

Description

This image features the brand identity campaign for Flight Club created by Public-Library, showcasing bold red and white wheatpaste posters applied to a building exterior in the Miami Design District. Large-scale typography on a textured red background dominates the foreground, reading 3910 NE 1st Ave Miami Design District. In the background, similar posters are wheatpasted onto plywood and concrete walls next to a curved architectural structure under natural daylight. The composition utilizes bright lighting and sharp shadows cast on the pavement, highlighting the tactile texture of the weathered poster paper.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Industries

Specialty Retailers

Color

Background

Residential Building

Context

Out of Home (OOH)