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BrandFear of God
Project'Loungewear' 2023 Ad Campaign
Anok Yai poses in an oversized beige coat and white loungewear trousers for the Fear of God campaign against a studio backdrop.

Fear of God 'Loungewear' 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Luis Alberto Rodriguez
Luis Alberto RodriguezPhotographer
Lane Stewart
Lane StewartVideographer
Adrian Buffalo
Adrian BuffaloArt Director
Kayla Santacruz
Kayla SantacruzExecutive Producer
Joan Smalls
Joan SmallsModels
Anok Yai
Anok YaiModels
Annemary Aderibigbe
Annemary AderibigbeModels
and America Gonzalez
and America GonzalezModels
Carlos Nazario
Carlos NazarioStylist
Jawara
JawaraHair
Yadim
YadimMakeup

Tags

anok yaianok yai posingblack womanwoman standingoversized beige coatbeige coatoversized coatwhite loungewear trouserswhite sweatpantscream trousersfear of god loungewear

Description

Model Anok Yai poses for the Fear of God 2023 Loungewear advertising campaign photographed by Luis Alberto Rodriguez and creative directed by Jerry Lorenzo. She wears a structured, oversized light taupe tailored coat left open over a bare torso, paired with relaxed off-white loungewear trousers featuring a prominent waistband label and white pointed-toe footwear. Styled by Carlos Nazario, the composition highlights clean sculptural lines, minimalist tailoring, and muted neutral tones against a soft studio backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Taupe (50%)
Off-White (40%)

Background

Grey Seamless

Context

Advertising Campaign