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BrandFear of God
Project'Loungewear' 2023 Ad Campaign
Model America Gonzalez standing barefoot wearing an oversized dark coat over black loungewear against a grey studio backdrop.

Fear of God 'Loungewear' 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Luis Alberto Rodriguez
Luis Alberto RodriguezPhotographer
Lane Stewart
Lane StewartVideographer
Adrian Buffalo
Adrian BuffaloArt Director
Kayla Santacruz
Kayla SantacruzExecutive Producer
Joan Smalls
Joan SmallsModels
Anok Yai
Anok YaiModels
Annemary Aderibigbe
Annemary AderibigbeModels
and America Gonzalez
and America GonzalezModels
Carlos Nazario
Carlos NazarioStylist
Jawara
JawaraHair
Yadim
YadimMakeup

Tags

america gonzalezfear of god coatoversized coatdark robe coatblack loungewearbarefoot modelwoman standing barefootwoman standing

Description

Model America Gonzalez poses standing barefoot against a neutral grey studio backdrop for the Fear of God Loungewear 2023 advertising campaign. She is dressed in an open, voluminous dark textured overcoat layered over a fitted black top and shorts. The scene is illuminated by soft, diffused studio lighting that creates gentle shadows and emphasises the clean drape of the outerwear. Creative direction was led by Jerry Lorenzo, with photography by Luis Alberto Rodriguez and styling by Carlos Nazario.

Style

Vertical, Commercial, Moody, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Petrol Blue (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign