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BrandFear of God
Project'Loungewear' 2023 Ad Campaign
Model posing in an oversized black tailored jacket and black loungewear pants against a neutral studio backdrop.

Fear of God 'Loungewear' 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Luis Alberto Rodriguez
Luis Alberto RodriguezPhotographer
Lane Stewart
Lane StewartVideographer
Adrian Buffalo
Adrian BuffaloArt Director
Kayla Santacruz
Kayla SantacruzExecutive Producer
Joan Smalls
Joan SmallsModels
Anok Yai
Anok YaiModels
Annemary Aderibigbe
Annemary AderibigbeModels
and America Gonzalez
and America GonzalezModels
Carlos Nazario
Carlos NazarioStylist
Jawara
JawaraHair
Yadim
YadimMakeup

Tags

woman wearing oversized blazerwoman in black blazeroversized black blazerblack tailored jacketblack blazerblack loungewear pantsblack sweatpantsloungewear pants

Description

A three-quarter studio portrait from the Fear of God 2023 Loungewear advertising campaign, directed by Jerry Lorenzo and photographed by Luis Alberto Rodriguez. The model stands facing the camera with hands tucked into relaxed-fit black sweatpants, styled with an open, structured oversized black blazer over a bare torso. Soft studio key lighting illuminates the subject against a smooth, warm-toned neutral backdrop, highlighting clean silhouettes, braided hair, and minimal makeup styled by Jawara and Yadim.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign