Fear of God 'Loungewear' 2023 Ad Campaign 2023

Description

Joan Smalls sits barefoot on a dark wooden chair, wrapped in a heavyweight dark petrol-tinted blanket draped over her right shoulder and torso. Shot for Fear of God's 2023 Loungewear campaign photographed by Luis Alberto Rodriguez under the creative direction of Jerry Lorenzo, the composition features minimalist styling by Carlos Nazario. Directional soft studio lighting highlights the matte texture of the woven fabric and contours her bare shoulder against a seamless neutral grey ground. Smalls maintains a poised, direct gaze toward the lens with hair styled back by Jawara and natural makeup by Yadim.

Style

Vertical, Commercial, Moody, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign