Eli Altman Brand Identity 2019

Description

An open book lies flat against a neutral light grey surface, displaying a striking typography layout across its two pages. Massive, heavy black lettering forms the central question How big is too big? across the spread. Smaller paragraph text is neatly aligned in the upper right corner of the right page, accompanied by minimal page numbering. The editorial design emphasizes bold scale contrasts and clean negative space, photographed from a straight-on top-down perspective with soft directional lighting casting a subtle shadow beneath the book.