Eli Altman Brand Identity 2019

Description

An open hardcover book lies flat on a neutral grey surface, displaying a clean graphic layout across its two visible pages. The left page features a black background with bold white and yellow typography outlining a business conversion funnel, complete with percentage metrics and descriptive annotations. The right page presents a cream-colored background with large editorial pull-quote typography set in a warm gold-yellow hue, alongside smaller body text in clean dark type. The design balances stark contrast, structured hierarchy, and refined typography. This project for Eli Altman features graphic design by Moniker.