Eli Altman Brand Identity 2019

Description

A precise horizontal shot captures a neat stack of seven identical brown softcover books resting on a minimal white surface. The top cover features bold, contemporary typography in white and black reading Run Eli Studio Altman Run with smaller subtitle text above. The spine of each book in the stack visibly repeats the same clean branding text. Soft, diffused lighting creates gentle shadows beneath the stack, emphasizing the tactile matte texture of the paper and the sharp edges of the books.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Emboss & Deboss

Industries

Digital Media & Publishers

Color

Background

White Seamless

Context

Advertising Campaign