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  • ·Dsquared2 Icon Spring 2025 Campaign Video Still
BrandDsquared2
ProjectIcon New Generation Spring 2025 Ad Campaign
Close-up of a vintage camcorder LCD screen showing a man in a black t-shirt during the Dsquared2 campaign shoot

Dsquared2 Icon New Generation Spring 2025 Ad Campaign 2025

Associated creatives

Dean & Dan Caten
Dean & Dan CatenDsquared2 Creative Directors
Giampaolo Sgura
Giampaolo SguraPhotographer
Gabriel Logan
Gabriel LoganVideographer
Bách
BáchModel

Tags

camcorder screen displaycamcorder screencamcorderman in black t-shirtman in black shirtmanblack t-shirt

Description

This behind-the-scenes image captures a camcorder viewfinder displaying a male model on set for the Dsquared2 Icon New Generation Spring 2025 ad campaign. The screen shows a young man wearing a black t-shirt with visible branding, shot with a serious expression. The foreground features the physical body of the silver and black video camera equipment, creating a sharp focus on the small LCD monitor displaying the recording. The lighting is warm and natural, reflecting an active production environment led by creative directors Dean and Dan Caten, with photography by Giampaolo Sgura and videography by Gabriel Logan.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Silver (30%)

Context

Backstage / Behind the Scenes