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BrandDsquared2
ProjectIcon New Generation Spring 2025 Ad Campaign
Man wearing white vest and trousers lying on floor holding a camera tripod in Dsquared2 campaign

Dsquared2 Icon New Generation Spring 2025 Ad Campaign 2025

Associated creatives

Dean & Dan Caten
Dean & Dan CatenDsquared2 Creative Directors
Giampaolo Sgura
Giampaolo SguraPhotographer
Gabriel Logan
Gabriel LoganVideographer
Bách
BáchModel

Tags

man holding tripodman lying on floorman in white vestmale model posingmancamera tripodtripod

Description

This image from the Icon New Generation Spring 2025 ad campaign for Dsquared2 features a male model lying on the floor in an interior studio setting. The model is wearing a light-coloured vest and trousers, positioned dynamically as he holds up a camera tripod. The lighting is directional and dramatic, creating subtle highlights across his skin and clothing against the muted background environment.

Style

Vertical, Commercial, Cool, Clean

Industries

Designer Fashion

Color

Pure White (70%)
Jet Black (30%)

Background

Set-dressed

Context

Advertising Campaign