Dsquared2 Icon New Generation Spring 2025 Ad Campaign 2025

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This image from the Dsquared2 Icon New Generation Spring 2025 ad campaign features model Bách seated on the floor while holding a camera tripod. He wears a white sleeveless vest and white trousers, with his expression directed upward toward the camera mounted on the tripod. The indoor setting features plain walls and neutral tones under directional lighting that highlights the textures of the apparel and the scene. The creative direction for the campaign is led by Dean and Dan Caten, with photography by Giampaolo Sgura and videography by Gabriel Logan.