Dsquared2 Icon New Generation Spring 2025 Ad Campaign 2025

About

This advertising campaign image for Dsquared2 features a close-up framing of a digital camera screen displaying a young male model's face. The composition captures the LCD monitor of the recording device against a softly lit background, highlighting camera interface elements such as battery indicators and standby mode. The visual style reflects a behind-the-scenes capture approach, bridging commercial fashion photography with an observational documentary aesthetic. The image was created as part of the Icon New Generation Spring 2025 Ad Campaign with creative direction by Dean and Dan Caten, photography by Giampaolo Sgura, and videography by Gabriel Logan.