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  • ·Dsquared2 Icon New Generation Spring 2025 Ad Campaign
BrandDsquared2
ProjectIcon New Generation Spring 2025 Ad Campaign
Close-up of a digital camera screen displaying a young man's face on the LCD monitor.

Dsquared2 Icon New Generation Spring 2025 Ad Campaign 2025

Associated creatives

Dean & Dan Caten
Dean & Dan CatenDsquared2 Creative Directors
Giampaolo Sgura
Giampaolo SguraPhotographer
Gabriel Logan
Gabriel LoganVideographer
Bách
BáchModel

Tags

man on camera screenmancamera screenyoung mandigital camera monitor

Description

This advertising campaign image for Dsquared2 features a close-up framing of a digital camera screen displaying a young male model's face. The composition captures the LCD monitor of the recording device against a softly lit background, highlighting camera interface elements such as battery indicators and standby mode. The visual style reflects a behind-the-scenes capture approach, bridging commercial fashion photography with an observational documentary aesthetic. The image was created as part of the Icon New Generation Spring 2025 Ad Campaign with creative direction by Dean and Dan Caten, photography by Giampaolo Sgura, and videography by Gabriel Logan.

Style

Horizontal, Commercial, Clean

Industries

Designer Fashion

Color

Pure White (50%)
Jet Black (50%)

Context

Advertising Campaign