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  • ·DKNY Holiday 2024 Campaign Editorial by Christian MacDonald
BrandDKNY
ProjectHoliday 2024 Ad Campaign
Model in white cable knit sweater and matching beanie leaning on a railing in falling snow

DKNY Holiday 2024 Ad Campaign 2024

Associated creatives

Big and Partners
Big and PartnersAgency
Brendan Dacey
Brendan DaceyDirector
Christian MacDonald
Christian MacDonaldPhotographer
Felice Nova Noordhoff
Felice Nova NoordhoffModels
Emm Arruda
Emm ArrudaModels
and Khalil Ghani
and Khalil GhaniModels
Milton Dixon
Milton DixonFashion Editor
Brooklyn Promenade
Brooklyn PromenadeLocation

Tags

woman in white cable knit sweaterwhite cable knit sweatercable knit sweaterwhite beaniewinter beanieknitted hat

Description

Captured by photographer Christian MacDonald for the DKNY Holiday 2024 ad campaign, this vertical portrait features a model leaning against a railing at Brooklyn Promenade. The subject wears a textured white cable-knit sweater and a matching white beanie with a pom-pom, styled by fashion editor Milton Dixon. Soft ambient lighting illuminates the scene while artificial snow falls through the cool blue-toned atmosphere, creating an wintry mood against an urban bridge backdrop.

Style

Editorial, Vertical, Cool, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (90%)

Background

Bridge

Context

Advertising Campaign