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  • ·Diesel Fall 2023 Ad Campaign Public Square Editorial
BrandDiesel
ProjectFall 2023 Ad Campaign
Crowded Where's Waldo style Diesel campaign shot in a public square with models climbing a bright red wall and gathered across the piazza.

Diesel Fall 2023 Ad Campaign 2023

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Johnny Dufort
Johnny DufortPhotographer
Breganze
BreganzeLocation
Italy
ItalyLocation

Tags

diesel fall 2023 campaigndiesel ad campaigncrowd of modelsmodels climbing wallred climbing wallclimbing wallred facademodels on balcony

Description

A high-angle composition from the Diesel Fall 2023 advertising campaign photographed by Johnny Dufort in Breganze, Italy, under the creative direction of Glenn Martens with art direction by Christopher Simmonds. The maximalist visual pays homage to puzzle-book illustration style, staged around an architectural red structure outfitted with climbing holds and balconies. Diverse groups of models and performers in directional denim, avant-garde separates, and soccer kits populate the paved cobblestone piazza in a series of synchronized micro-narratives.

Style

Horizontal, Commercial, playful, Maximalist

Industries

Designer Fashion

Color

Scarlet (50%)
Denim (20%)
Pure White (20%)

Background

Public Square

Context

Advertising Campaign