BrandDiesel
ProjectFall 2023 Ad Campaign

Diesel Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
High-angle expansive campaign photograph for the Diesel Fall 2023 collection, creative directed by Glenn Martens and shot by Johnny Dufort. A diverse crowd of models styled in denim garments, graphic tops, and streetwear populate a sunlit cobblestone square filled with branded red props, including a sports car, a trampoline, and market crates. Bright directional daylight highlights the intricate textures of denim and dynamic character poses across the structured outdoor set in Breganze, Italy.
Style
Horizontal, Commercial, Maximalist, Graphic
Techniques
Natural light
Industries
Streetwear
Color
Denim (40%)
Scarlet (20%)
Background
Public Square
Context
Advertising Campaign


