Diesel Fall 2023 Ad Campaign 2023

Description

A high-angle bird's-eye view captures a dense, chaotic scene of people filling a paved public square in Breganze, Italy, for the Diesel Fall 2023 advertising campaign. In the center, a red fire truck emblazoned with the Diesel logo sits surrounded by fire performers blowing flames, models in distressed denim, a red motorcycle, and various costumed figures. The composition mimics a Where's Waldo style search-and-find visual puzzle, characterized by bright, even lighting and high contrast. Glenn Martens directed the creative vision, with art direction by Christopher Simmonds and photography by Johnny Dufort.

Style

Horizontal, Commercial, playful, Maximalist

Techniques

High-key

Industries

Designer Fashion

Color

Background

Public Square

Context

Advertising Campaign