Brand Identity 2022

Description

This photograph features an outdoor advertising display for the brand De Klare Lijn, showcasing their brand identity poster mounted on a metallic street shelter structure. The rectangular poster is set against a blue background with white Dutch typography and a smaller inset frame displaying a person seated on a sofa. The structure stands on a paved tram line area outdoors during daytime, with traditional building architecture visible in the background. Natural light illuminates the scene, capturing the urban context of the out-of-home media placement. Photography by Michèle Margot with graphic design contributions by Gusmanson.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Background

Residential Building

Context

Out of Home (OOH)