BrandDe Klare Lijn
ProjectBrand Identity
De Klare Lijn Brand Identity 2022
Associated creatives
Tags
Description
This photograph features a diagonally striped paper envelope resting against a textured orange armchair. A prominent yellow circular sticker is affixed to the center of the envelope, bearing legible Dutch text along its curved border. The composition focuses tightly on the envelope and its immediate upholstered surroundings under soft, natural lighting. Michèle Margot captured the imagery as part of the Brand Identity project for De Klare Lijn, with graphic design contributions by Gusmanson. The clean framing highlights the graphic patterns and contrasting color palette of the branding materials.
Style
Horizontal, Commercial, Warm, Clean
Color
Jet Black (40%)
Pure White (30%)
Golden Yellow (30%)
Context
Advertising Campaign