De Klare Lijn: Brand Identity

Jul 2022

The brand identity for De Klare Lijn manifests across a comprehensive suite of print collateral, retail displays, and out-of-home advertising. Developed through a collaboration between graphic design studio Gusmanson and photographer Michèle Margot, the identity utilizes a clean, modern aesthetic defined by modular typography and high-contrast color palettes. The project explores the intersection of graphic design and spatial architecture, applying the brand's visual language to everything from business cards and price tags to large-scale storefront window treatments. The imagery captures these elements within warm, natural light, emphasizing a minimalist approach that relies on texture and composition to define the brand's presence in both retail and urban environments.

Commercial, Clean, Horizontal

Natural light