De Klare Lijn

Jul 2022

This brand identity project for De Klare Lijn establishes a cohesive visual language across both print collateral and physical retail touchpoints. Designed by Gusmanson and captured through the lens of Michèle Margot, the identity leans into clean, modernist sensibilities, utilizing a bold color palette of yellow and blue to anchor its various applications. The project translates the brand's graphic aesthetic from business cards and envelopes to large-scale out-of-home advertising and storefront displays. The execution emphasizes clean compositions and natural light, highlighting the tactile qualities of matte paper stocks and canvas alongside modern interior finishes. Through the integration of typography and minimalist architectural framing, the identity maintains consistency across diverse environmental contexts.

Commercial, Clean, Horizontal

Natural light